USER ACQUISITION SPECIALIST

OBJECTIVES

• Launch and scale new music games profitably through organic and non-organic channels across the globe (US, China, Japan, etc.)

WHAT YOU WILL DO

• Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Tiktok, Applovin, ASO, etc.)
• Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets
• Work closely with Production and Creative teams to provide UA insights to improve product marketability
• Work closely with global vendors / ad networks to optimize campaigns
• Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories

QUALIFICATIONS

• 1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success
• Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
• In-app marketing experience for driving deeper conversions
• Data analysis, Strategic & Tactical planning, Problem solving
• Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management
• Good communication (English writing and speaking skills)
• Customer-oriented, Innovative, Emotional intelligence
• Hunger and humble for learning, sharing, teamwork and self-development
• Resilient and adaptable under changes and uncertainties

WILL BE A PLUS

• You love music and music-related products
• Love to interact with mobile music games / apps
• Being comfortable with data and turning multiple sources of data into insights
• Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
• Fanatic learner: proactive learning and sharing knowledge

• 13th month salary bonus and yearly performance bonus (ESOP)

• 12 days annual leave, 10 days sick leave per year 
• Flexible working hours & working from home policy (12 days/year)
• Great allowances (lunch: 730k / month, parking, happy hours....)
• Salary review one time per year based on employee's performance and contribution
• Personal flexi budget, team building budget
• Premium health care insurance
• Music school for: piano, guitar, vocal, cajon, dancing, etc
• Sport club: running club, tennis club, soccer club... 
• Global focus: you’ll work with people from 10+ countries on ideas that don’t have borders
• Truly startup spirit: no bureaucracy, no hierarchy Everyone is a leader here, you have the freedom to pursue and achieve your goals
• Other benefits as per stated in Vietnamese Labor Law