Senior Digital Marketing Executive

Responsibilities:

Campaign Communication

• Manage online communications to increase brand awareness, including development of media plans.
• Work with dedicated agencies or KOLs to develop creative content pieces and sales materials to support sales and marketing activities.
• Evaluate agencies and KOLs performance and recommend improvements or changes when necessary.
• Be responsible for developing and messaging (via Key visual and Promotion) of the brand stories, brand campaign, and product campaign.
• Create, execute, and manage brand and/or product marketing programs and campaigns across social media channels (Facebook, Instagram, TikTok, etc...), ensuring consistent brand messages across all channels and communication tools.
• Optimize digital marketing performance, including but not limited to Facebook Ads, Google Analytics.

Brand Visual Creation:

• Design and create visual artwork to enhance the brand awareness and promotion campaign
• Provide creative images or ideas for content marketing
• Acquire insight in online marketing trends and keep key visual up to date

Performance Report and Budget Management:

• Manage monthly media and digital budget.
• Measure and prepare reports on media performance, KPIs and ROI.
• Generate monthly report of all related and necessary activities assigned and share insights, observations and improvement points.

Qualifications:

• From 5 years of experience in Marketing experience (strong in Digital). Working experience in F&B industry is a plus.
• Strong knowledge of digital marketing including SEO, social media, etc...
• Experience with Digital Ads such as Facebook Ads, Google Ads, Tiktok Ads, and other Display network, ...
• Experience with artwork design and content production.

Company information and Benefit:

• Head office: 14 Pham Ngoc Thach, Dict. 3
• Working time: 9AM-6PM (Off Sat, Sun)
• Insurance: Social insurance (start from probation term), Accident Insurance, Health insurance
• Voucher: Staff discount voucher, 06 cash voucher/ year
• Bonus: 13th month bonus
• Company trip, annual health check
• Allowance: parking, lunch, laptop (if using personal laptop)
• Salary from 2X mil