Growth Marketing Manager

CRM: 40%

• Accountable and responsible to strategize, develop and implement CRM plans that nourish strong relationships with consumers to achieve business objectives.
• Build the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle.
• Develop and build segments of our customer database with the goal of providing customer retention and purchase conversions.
• Responsible for CRM budget with rigorous tracking & prioritization to deliver on business plan commitments.
• Responsible in developing partnerships with relevant database partners to increase recruitment & retention of users for the brands.
• Build up CRM in house channels automation with SMS Marketing, ZMS & Email Marketing.
• Report: Data science statistics report, brand’s Members audit, Customer profitability report, customer lifetime value analysis ...

DIGITAL: 30%

• Accountable and responsible to define measurement and learning objectives against social media/digital channels to ensure maximum impact and delivery against goals.
• In partnership with brand marketing, lead the development of consumer segmentation with tailored and relevant marketing messages to maximize effectiveness of campaigns.
• Leads the tracking & analysis of performance to ensure KPIs are met & initiates corrective measures where necessary.
• Responsible in developing partnerships with external agencies and regularly evaluate & assess their performance propose arising opportunities or to address upcoming challenges.
• Accountable and responsible for all consumers engagement touch point channels both online and offline.
• Responsible to identify the right partners and agencies for digital & mobile first content, community management, advising on content strategy, identification of digital influencers / KOL management with abil
• ty to penetrate dark social and closed group communities.
• Responsible and accountable for all digital assets performance and continuously optimized towards best practices from search, website performance and social media management on all digital initiatives.
• Responsible in developing a framework and dashboard to accurately measure, analyze and report performance; continually assessing the cost of acquisition and retention and provide an understanding of which channels/ programs are more effective than to drive improved return on investment & prioritization of resources.    

E-COMMERCE 30%

• Implement ecommerce platform and support system.
• Oversee ecommerce activities to ensure smooth operation & mitigate issues.
• Oversee and manage the website content to ensure all information is updated and optimized to increase SEO effectiveness.
• Review analytics to come up with insights to grow online direct sales. Research and develop sales potential and create plans for E-commerce segment business growth and expansion.
• Create Marketing plans and Social Media PR plans for covering e-commerce segment.

• Have 3-5 years of experience at similar positions
• FnB/retail experience is a plus
• Bachelor in Marketing, Business (Master or MBA is a plus)
• Fluency in English
• Strong in communication, influencing people and leading team

Salary and rewards:
•    The cap of the salary used for social insurance contribution is 100% (health insurance, accident insurance, social insurance, unemployment insurance).
•    Competitive salary, bonus scheme in quarters and years.
•    Joining internal sales events with a discount of up to 85%.
•    Engagement events: Happy Friday, Happy Birthday, Mid-Autumn Festival, Merry Christmas, Year End Party, Team Building,...
Working in a friendly, youthful, dynamic environment:
•    VFBS - Happy Place to Work, where the convergence of talents, unique personalities and energetic people.
•    Modern working space, fully equipped for work such as laptops, phones, calling software (3CX),...
•    Youthful and professional working environment.
•    Opportunity to work with famous managers in the F&B Industry.
Learning and Organization Development:
•    Working with a team of leading experienced people in the F&B Industry.
•    Joining the period training courses to upgrade knowledge, hard skills and soft skills.