Copywriter

Responsibilities:

• Content Creation:
• • Write copy for various advertising campaigns across multiple channels (Google Ads,Facebook Ads, banners, landing pages).
  • Develop engaging slogans, taglines, and short-form content to attract new users.
• Platform Optimization:
• • Write content for the website and app, including call-to-actions, pop-ups, and navigationalcontent.
  • Ensure content aligns with the brand voice and targets the intended audience.
• Marketing Strategy Support:
• • Collaborate with the marketing team to write email content, blog posts, and social mediacontent to enhance brand awareness.
  • Create content to support promotional campaigns, referral programs, and airdrops.
• User Support Materials:
• • Write user guides and documentation (FAQs, onboarding materials, trading tutorials).
  • Create materials that simplify complex concepts related to cryptocurrencies, trading, and blockchain.
• Analysis and Optimization:
• • Track content performance using key metrics (CTR, conversion rate) and make adjustments for maximum impact.
  • Conduct A/B testing on headlines and messaging to optimize conversion rates.

Requirements:

• Experience:
• • Minimum 2-3 years of experience as a Copywriter or Content Creator, preferably in fintech,cryptocurrency, or technology.
  • Proven experience writing high-converting copy across multiple channels.
• Skills:
• • Excellent written communication skills with the ability to create engaging and persuasivecontent.
  • Ability to translate complex concepts (blockchain, trading) into simple, understandablelanguage.
  • Understanding of SEO and content optimization for search engines.
  • Proficiency in English (if the platform operates internationally); strong Vietnamese languageskills if the platform is domestically focused.
  • Proficiency in using content management and analytics tools (Google Analytics, SEMrush, orAhrefs).
• Preferred:
• • Knowledge of cryptocurrencies, blockchain, or financial trading.
  • Experience writing ad copy for Google Ads, Facebook Ads, or social media platforms.
• Personal Qualities:
• • Creative, flexible, and adaptable to changing requirements.
  • Ability to work independently and collaboratively as part of a team.
  • User-centric mindset with a constant drive to improve content.

• Competitive Salary: A salary package that reflects your skills, experience, andcontributions to the company
• Essential Equipment: Provision of necessary work equipment, including a MacBook andiPhone.
• Development: Continuous development of hard and soft skills through work andprofessional training.
• Holiday Bonus: A holiday and New Year bonus to recognize your hard work anddedication.
• Inclusive Environment: A professional, dynamic, and inclusive workplace culture thatfosters collaboration and innovation.