Assistant Product Manager - La Roche-Posay

• NEW PRODUCT LAUNCH

Strategic Planning

• Collect & analyze consumer, market insights / competitors and sales data to define marketing plan to to make recommendations to management
• Develop and lead assigned campaign strategy & planning to achieve business objectives.

CHANNEL EXECUTION

• Channel activity planning
• Take responsibilities for assigned product launch in collaboration with online & offline channel, education, demand planning: Promotion scheme (bundle, minisize, GWP/ O+O activities/ POS development)

BRAND COMMUNICATION
Define campaign communication idea is relevant with local customer insights and brand equity

• Take ownership for IMC, A&P of assigned franchises/launches to drive sales & build brand love/equity
• Coordinate with Media, Advocacy, Retail, Education & Merchandising for consumer/retail excellence to achieve outstanding visibility, brand image, key message and service
• DAILY TASK

PORTFOLIO MANAGEMENT: Forecast & analysis ownership for own product to deliver Sales Out target.
Trade Maximization

• Collaboratively works with KAMs to create account specific promo plans (display + flyer)
• Manage Category PLV Budget
• BA education document & keep track with Edu team
• Planogram keep track with Merchandising

• At least 2 years of experience in Assistant Brand Manager with FMCG background. Beauty lover is preferred
• Winning spirit & problem-solver.
• Make-it-happen spirit
• Strategic thinking & entrepreneurship
• Flexible & agile
• Detailed-oriented
• High responsibility with can do attitude
• Stakeholder management skills
• Eager to learn, eager to share