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Kieu Anh Tuan

Kieu Anh Tuan

@tuan_kieu_anh

(Ex) Marketing Director - Techcombank (TCB)~ 13 năm kinh nghiệm

Strategic Marketing Leader who drives business growth
Đặt lịch ngay

Tóm tắt

As a Strategic Marketing Leader with over 10 years of experience, I have helped organizations in the banking, technology, and consulting sectors scale their businesses and drive measurable results. I am passionate about building high-performing teams and implementing data-driven marketing strategies that foster customer acquisition, product engagement, and business growth. My expertise spans digital marketing, brand development, customer retention. I am committed to leveraging my experience to continue driving innovation and creating value in fast-paced, evolving markets.

Chuyên môn

  • Marketing

    • Kiểm Tra A/B & Tối Ưu Hóa Tỷ Lệ Chuyển Đổi• Ra Quyết Định Dựa Trên Dữ Liệu• Chiến Lược Tăng Trưởng Dựa Trên Dữ Liệu• Growth Experiments and Hypotheses• KPIs & Chỉ Số Marketing• Quảng Cáo Pay-Per-Click (PPC)• Chiến Lược Giữ Chân & Tương Tác• Tiếp Thị Qua Mạng Xã Hội• Kỹ Thuật Thu Hút Người Dùng

  • Sales

    • Hiểu xu hướng thị trường

Kinh nghiệm

  • Techcombank (TCB)

    Marketing Director

    Techcombank (TCB)Toàn thời gian

    08/2023 - 11/2024

    1 năm 3 tháng

    Hà Nội

    • Led B2B marketing efforts, implementing strategic initiatives that significantly boosted SME customer acquisition through innovative partnership campaigns. • Launched targeted marketing programs that enhanced customer engagement and deepened product adoption within key segments. • Collaborated cro...

  • CMC Global Company Limited.

    Marketing Director

    CMC Global Company Limited.Toàn thời gian

    08/2022 - 04/2023

    8 tháng

    Hà Nội

    • Built and led a 13-member marketing team, covering both digital and traditional marketing functions. • Boosted brand visibility globally by increasing website traffic 170% and exceeding lead generation targets by 20% within six months. • Implemented inbound marketing, SEO, and social media strateg...

  • MISA JSC

    Head Of Marketing

    MISA JSCToàn thời gian

    04/2021 - 08/2022

    1 năm 4 tháng

    Hà Nội

    • Restructured the marketing department, growing the team from 11 to 53 employees across seven specialized teams. • Achieved a 2x revenue increase and 4.35x website traffic growth within the first six months of 2022 compared to previous years. • Introduced data-driven marketing strategies, doubling ...

  • AdSanh Digital Marketing Agency

    Founder

    AdSanh Digital Marketing AgencyBán thời gian

    06/2018 - 01/2020

    1 năm 7 tháng

    • Founded and scaled a digital marketing agency catering to SMEs, offering services such as Google Ads, Facebook Ads, and digital strategy development. • Delivered measurable growth for clients by designing cost-effective and results-oriented campaigns.

  • Kantar

    Market Research Manager

    KantarToàn thời gian

    03/2013 - 02/2015

    1 năm 11 tháng

    Hà Nội

    • Managed multi-phase market research projects, ensuring high-quality insights for clients’ decision-making. • Designed and implemented quantitative and qualitative surveys, producing actionable reports.